china entrepreneur Voices of Experience from 40 International Business Pioneers
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Juan Antonio Fernandez

Juan Antonio Fernandez is Professor of Management at CEIBS, Shanghai, China. He served as the Director of the Diploma in Management Program at CEIBS from 2000 to 2002 and Director of the Center of Entrepreneurship from 2002 to 2005. He was Visiting Scholar at Harvard Business School (USA) in the spring of year 2003 and at the University of Lancaster (UK) in 2006.

Before joining CEIBS, he was professor at the School of International Business (ESCI) in Barcelona, Spain. He has taught at the Korean Development Institute (Korea), Asian Pacific University (Japan), IESE (Spain), John Cabot University (Italy), EADA (Spain), and The Mongolian Technical University (Mongolia).

From 1997 to 1999 he was a member of the faculty of the Management Development Program at the Food and Agricultural Organization (FAO) of the United Nations. His prior experience includes serving as the CFO and member of the board of directors of Anfi del Mar S.A., Norway, advisor to the Ministry of Commerce of the Government of the Canary Islands, and Financial Analyst for the Industrial Spanish Bank, Spain. He was also the Assistant to the Commercial Attache of the Spanish Embassy in Venezuela.

Prof. Fernandez received his Ph D and MBA degrees from IESE, Spain. He received a Diploma in Economics from The Economic Institute, University of Colorado, USA.  His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, Asian Case Research Journal, and the Barcelona Management Review. He has contributed to the following books: Employment and Manager's Career and State-Owned Enterprise Reform: Chinese Practice & Spanish Experience. He is the author and co-author of a number of teaching cases. He has written three books CHINA CEO: Voices of Experience, Chinese SOEs Reform: CEO and Industry Perspective, and China CEO: A Field Guide. A fourth book in preparation is based on HR practices of MNCs in China.

His current research is in the following areas:Managing Multinationals in China: CEOs experience; Chinese State Enterprises: adaptation to the market economy; Foreign Entrepreneurs in China; Human Resource Management of MNCs in China.


Laurie Underwood

Laurie Underwood has lived in greater China since 1990, as a student then journalist and magazine editor covering business, politics, and social issues for organizations including AsiaWeek and ICRT radio station. In 2001, she relocated from Taipei to Shanghai, following a wave of business interest in China’s fastest developing commercial center. While studying for her MBA degree at the China Europe Business School (CEIBS) in Shanghai and working as a writer for the Economist Intelligence Unit, she collaborated with Prof. Juan Antonio Fernandez to write CHINA CEO: Voices of Experience from 20 International Business Leaders, published in 2006. After graduating from CEIBS in 2003, Ms. Underwood served as Communications Director for the American Chamber of Commerce in Shanghai, the largest AmCham in the world, with 4000 members. She became Director of External Communications for CEIBS in spring 2007, and now also serves as Director of Development for her alma mater. When not working, she spends her free time on distance running, language study (now learning Nepali), and Latin dance.

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